Project description
Co-founded in Cairo by Alban de Ménonville and Salem Massalha in August, 2014, the Egyptian startup Bassita created the innovative concept of "clickfunding" which allows any web user to contribute to social projects or causes with a simple click. The startup is a facilitator of social projects financing, more often at the local scale, and plays the role of the intermediary agent between the sponsor company and social networks users who are willing to bring an help to a precious cause. The principle is simple: a company funds a project given its visibility, i.e., it funds in exchange for mediatisation. Bassita already enabled the funding of numerous social projects in Egypt, such as the furnishing of a thousand glasses to embroiderers from the Fayoum village as well as a one day school trip at the Red Sea for a thirty-some children originating from an underprivileged neighbourhood in Cairo who have never seen the sea. In 2016, in collaboration with Unicef, Bassita also funded water adduction project for 1 000 households at Al-Jendaya, a village in the south of Cairo. Bassita won, in 2015, the Orange Social Entrepreneur Prize in Africa.
Tags: Crowdfunding, Social and supportive economy
Useful links
Project summary
- Organization Bassita
- Location Egypte
- Creation date 09/05/2019
- Project category Smart-societal
