Project description
The founders of Julaya, formerly working for Lemon Way Africa, have decided to develop their own marketing mobile tool. Mathias Léopoldie and Charles Talbot have bet on advertising via SMS. This service allows clients to launch a campaign of promotion via message, able to reach a bigger amount of users than radio advertisements or insets inserted in newspapers. Julaya has gathered a big amount of databank to form a contact book and allow its clients to broadcast their advertisements directly on potential consumers' phones. The low rate of unsubscribing from ad campaigns via SMS is one of the key points of the startup that keeps on attracting new merchants seeking promotional materials.
Tags: Startup
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Project summary
- Organization Julaya
- Location Burkina Faso
- Creation date 16/11/2020
- Project category Smart-economy
